Improving Your Marketing Strategy in 140 Characters or Less

Every day, there are over 500 million tweets published on the ever-growing social network of Twitter. With users ranging from consumers to companies and brands, Twitter has become the ultimate platform for marketing professionals. It is an open forum for casual conversation and online communication for all of its users. At the same time, brands …

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Instagram Stories as a Powerful New Way to Engage

When the Instagram Story feature was first introduced, users were skeptical. Most claimed that the addition was simply copying the Snapchat Story. However, as Instagram Stories approaches its one year anniversary, it’s clear that it has changed the nature of the app. Instagram has grown to 250 million daily users, continuing to widen its lead …

Chrome in the Classroom: The Rise of Chromebooks as the Most Popular Classroom Technology

Over the past few years, Google has dominated the classroom technology industry.  According to the New York Times, more than half the nation’s primary and secondary-school students (over 30 million children) use Google education apps.  Chromebooks are now a staple in the American classroom. While it’s a known fact that Google plays a prominent role …

Pitching Like a Pro: The Dos and Don’ts of Reaching Out to the Media

In Public Relations, you are only as good as your pitch. Drafting, creating, and sending out content and ideas to the media is a process that becomes routine throughout your career.  But why is it a part of the job that public relations professionals continue to struggle with? Creating the “perfect pitch” is near impossible. …

The Shark Group

While interning at The Shark Group, I was able to hone my skills in Social Media.  I created, posted, and analyzed social media for a variety of different clients. Working with Twitter, Instagram, and Facebook I developed content for Daymond John's accounts as well as the clients he represented.  These clients included Sunstaches, Love Handles, …

The Baddish Group

For my second internship I had the privilege of working at The Baddish Group. During my time there I had the ability to really grow as an individual and as a professional in the field of Public Relations.